![]() ![]() Children enjoy icy treats that come in the shape of SpongeBob SquarePants and the Minions from the “Despicable Me” movies. Women, in particular, seem to like the Magnum Double Caramel Ice Cream Bar, they added. They dress the part, too: Pete suits up all in white, right up to the cap on his head, and slips a Sam Brown belt around his waist, just like the Good Humor men of yesteryear.Ĭlassics, such as the strawberry shortcake and chocolate éclair treats, are among people’s favorites, according to the Riendeaus. Mainly, the Riendeaus cater, loading up the truck’s freezer with a variety of 17 ice cream treats and heading to weddings, birthday celebrations, car shows and other festive occasions. The Riendeaus are not driving around local neighborhoods announcing their arrival with a classic tune on a loudspeaker and selling cones to kids – although they have found success visiting campgrounds in the area. Riendeau said it felt great to slip behind the wheel and take the truck on the road, and he and Geri even took it right away to a car show at Bentley’s Saloon in Arundel. The restoration took 21 months.Īnd it was worth the wait. Riendeau had the Good Humor truck towed back to Maine, and he brought it to Jesse Merrill at Presto Resto, then located in Arundel, to have it restored. That was in “good shape, really good shape,” he said. “It was in tough, tough shape.”Įxcept for one crucial component: the freezer box. “It was a real basket case,” Riendeau said. ![]() The vehicle needed some work, to say the least. In 2017, Riendeau’s friend found the truck for him online, and the two of them drove down to Connecticut to buy it. “I didn’t want a basic ice cream van, a box truck. Their truck is a classic 1967 model, just like the one the Riendeaus saw one time at a Smithsonian museum during a trip to Washington, D.C. The Riendeaus serve Kennebunk, Kennebunkport, Sanford, Wells, Ogunquit, Arundel and York, among other surrounding communities. Now, he and his wife, Geri, have their own business, Classic Memories Ice Cream. He bought a classic Good Humor ice cream truck. “However, as a leader in the industry, and the creator of the original ice cream truck, we want to be part of the solution on this issue, particularly since we work closely with so many ice cream truck drivers across the country.SANFORD, Maine – Pete Riendeau had two dreams, to own an ice cream shop and to own a vintage truck, and he found a way to achieve both at once. “Good Humor has not owned ice cream trucks since the 1970s, nor did we create “Turkey in the Straw” or any other jingles,” the company wrote in a statement. The jingle will also be added to industry standard ice cream truck music boxes, the company said. Good Humor called on all ice cream truck drivers to stop playing “Turkey in the Straw,” and said the new jingle created by RZA will be made available to ice cream trucks across the country. “While these associations of “Turkey in the Straw” are not the only part of its legacy, it is undeniable that this melody conjures memories of its racist iterations,” Good Humor said in a statement. Ice cream parlors throughout the 1800’s commonly played minstrel songs, which were eventually turned into ice cream truck jingles. But the melody to the “Turkey in the Straw” was used by minstrel show performers in blackface and set to very racist lyrics – and that is how it rose to prominence in the US, Johnson wrote. The original song has no racial undertones. “Turkey in the Straw” originated from a traditional British tune brought to the American colonies by Scots-Irish immigrants, according to scholar Theodore R. “I’m not going to play it right now, though, because we come to find out that it has racist roots.” “Do you remember that ice cream jingle? Of course, we all know it,” RZA said in a promotional video for Good Humor, which is owned by Unilever. Because as it turns out, the tune has a problematic past. The hip-hop icon of Wu-Tang fame has teamed up with the ice cream brand Good Humor to re-imagine the signature “Turkey in the Straw” jingle played by ice cream trucks all over the country. The ice cream truck jingle of your childhood is about to get an upgrade – and RZA is behind it. ![]()
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